Hospitality Brand Identity

Cup of Life Café
Rebrand Exploration
Concept Development/Branding/Design

This rebrand explores the development of a distinctive and cohesive identity system for a café concept built around community, culture, and everyday experience.

Through a more intentional and expressive design approach, the identity moves beyond generic café aesthetics to establish a stronger sense of personality, symbolism, and visual consistency across brand touchpoints.

Tagline: Legends start with a cup

Role: Lead Brand and Visual Designer
Mentor: Kal Greasley, Ink and Elbow Grease