Non-Profit Brand Exploration

ADHD Foundation
Rebrand Exploration
Concept Development/Branding/Design

The rebrand focuses on refining an existing and recognised identity into a more consistent, accessible, and structured system, while respecting the meaning behind the original gemstone mark.

A balance between clarity and flexibility allows the identity to operate confidently across digital and print applications, supporting accessibility, consistency, and long-term growth.

Tagline: Because everyone deserves a chance to shine

Role: Lead Brand and Visual Designer
Creative Guidance: Kal Greasley, Ink and Elbow Grease