Pet Services Brand Exploration

PAWS
Brand Identity Exercise
Concept Development / Branding / Design

The project focuses on developing a friendly and recognisable identity for a local dog walking service, built around trust, companionship, and playfulness.

A balance between personality and clarity allows the brand to feel approachable and memorable while remaining easy to apply across flyers, social media, and everyday promotional materials.

Tagline: Pawsome Trails

Role: Lead Brand and Visual Designer